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Service — 04 / Meta & Google Ads

Stop waiting for referrals. Buy the lead.

Meta and Google Search ads that put your company in front of construction buyers the moment they're looking. Form fills, WhatsApp messages, direct calls — on demand, every month.

Meta + Google Search
Lead gen — not awareness
Lebanon + Gulf markets
2
Platforms
Meta + Google
1
Goal only
lead generation
48h
From onboarding
to live campaign
0
Leads from
referrals needed
Construction company ads
Group Four EngineeringLebanon · Int'l
Contractor Meta ads
Local Construction Co.Beirut, LB
Gulf contractor Google ads
████████ ContractingGulf · UAE
Construction paid ads
████████ BuildersKSA · Riyadh

Your
campaign

Slot open
Your CompanyNext →
Renovation ads
████████ RenovationBeirut, LB
Development company ads
████████ DevelopmentDubai, UAE
Construction company ads
Group Four EngineeringLebanon · Int'l
Contractor Meta ads
Local Construction Co.Beirut, LB
Gulf contractor Google ads
████████ ContractingGulf · UAE
Construction paid ads
████████ BuildersKSA · Riyadh

Your
campaign

Slot open
Your CompanyNext →
Renovation ads
████████ RenovationBeirut, LB
Development company ads
████████ DevelopmentDubai, UAE
What's included

Two platforms.
One objective:
inbound leads.

Meta puts you in front of people before they search. Google catches them the moment they do. Together they cover every stage of the buying journey in your market.

01 — Meta Ads (Facebook + Instagram)

Meta Ads

We put your company in front of construction buyers on Instagram and Facebook — with creative that stops the scroll and a direct path to a lead form or WhatsApp. Every ad has one job: get the contact.

Campaign strategy and audience targeting built for construction
Full ad creative — copy, editing, and production handled by us
We shoot on-site for Lebanon clients — real footage, not stock
Lead forms + WhatsApp click campaigns — lowest friction to contact
Weekly optimization — budget, bids, creative tested continuously
Lebanon clients — we film. Gulf clients — you provide footage, we edit everything.
META
02 — Google Search Ads

Google Ads

When someone types "construction company beirut" or "villa contractor dubai," they have budget and intent. Google Search puts you at the top of those results. No awareness-building needed — they're already looking.

Keyword research specific to your services and location
Search campaign setup — ad groups, match types, negative keywords
Ad copy written for construction buyers — not generic click bait
Conversion tracking — calls, form fills, WhatsApp clicks tracked to the ad
Monthly bid optimization — spend focused on keywords that convert
Search only — no Display, no YouTube. Every dirham goes toward active buyers.
SRCH
Why ads fail

The ad is 20%.
The system
is 80%.

Most construction companies that tried ads and stopped did so because the ads were running into a broken system — bad landing page, no follow-up, wrong audience. We don't just run campaigns. We make sure everything around them is set up to convert.

Build the Full System
Ads to a bad website
Traffic lands, sees no reason to contact you, leaves in 4 seconds. You paid for that visit. This is the most common way construction ad budgets disappear.
No follow-up on leads
A lead fills a form and hears nothing for 3 days. They've already called your competitor. Without a follow-up sequence in place, ads generate enquiries that go cold before you close them.
Generic targeting
Running ads to "everyone in Lebanon" wastes budget on people who will never hire a construction company. Construction buyers have specific demographics, behaviors, and signals — and we know what they are.
No conversion tracking
If you can't see which ad, which keyword, or which audience generated the lead — you can't optimize. You're flying blind and the budget proves it.
How we run campaigns

Live in 48 hours.
Optimized every week.

We don't take six weeks to launch. We set up fast, watch what the data says, and improve every single week.

Step 01 — Onboarding

We learn your business before we spend a cent

One call. We map your services, market, and budget. We audit the page your ads will land on — if it won't convert, we fix it before spending. For Lebanon clients, we schedule the shoot in this phase.

Day 1

What we nail down

Service + location targeting scope
Landing page audit — convert or fix first
Budget split across platforms
Shoot scheduled (Lebanon) or assets requested

Step 02 — Build & Launch

Campaign built, creative done, tracking live

Ads written, edited, audiences built, tracking live. Every form fill, WhatsApp click, and call traced back to the ad that generated it. Both platforms reviewed before anything spends. Live within 48 hours.

Days 2–3

What goes live

Meta campaigns — lead forms + WhatsApp
Google Search — top 5 keywords, exact match
Pixel + conversion tracking verified

Step 03 — Optimize

Weekly — cut what doesn't work, scale what does

Every week: cut what isn't working, scale what is. Monthly report covers leads generated, cost per lead, top creatives, and priorities for next month. No vanity metrics — leads only.

Weekly · Ongoing

Monthly report includes

Total leads + cost per lead
Top-performing ads and why
Budget utilisation + platform split
Next month priorities
Why most ad campaigns fail

Generic agencies
burn your
budget.

Running construction ads is not the same as running ads for an e-commerce store. The audience, the buying cycle, the creative, the follow-up — all different. Most agencies don't know the difference.

Generic agency
Sends ad traffic to your homepage — which wasn't built to convert leads
Stock images and generic copy — "We build your dreams" tells no one anything
Targets broad audiences with no construction-specific filtering
Hands you leads with no follow-up system — they go cold in 24 hours
Monthly report shows impressions and reach — not a single lead attributed
Reno AI
Audits the landing page before spending — won't run ads to a page that won't convert
Real footage from your actual projects — we shoot for Lebanon clients ourselves
Construction-specific audience targeting — income signals, property behavior, intent
AI follow-up automation available — every lead gets contacted within minutes, automatically
Every lead traced to the ad — you know exactly which creative and keyword drives ROI
Common questions

Things people
always ask us.

Straight answers. No pitch hidden in the response.

For Lebanon: a minimum of $500–$800/month in ad spend to get meaningful data within the first 30 days. Gulf markets need more — typically $1,000–$2,000/month — because CPCs are higher. Our management fee is separate from your ad spend — the ad spend goes directly to Meta and Google, not to us. We'll tell you the right number for your market and goals before you commit to anything.
Bad leads usually come from one of three things: wrong audience (targeting too broad, no income or intent signals), wrong offer (asking for a commitment before any trust is built), or wrong form (asking too many questions, killing completion rates). We diagnose exactly which it was before building anything new. Construction lead quality is also heavily influenced by the landing page — a lead who reads your portfolio and testimonials before filling a form is 10x more qualified than one who clicked a generic ad.
Yes. For Lebanon clients, we come to site and film. For Gulf and international clients, you provide the raw footage and we handle everything else — editing, copy, formats optimized for each placement. Static creatives, copy, and all ad assets are handled by us regardless of where you're based. The only thing we need from Gulf clients is a few minutes of real project footage.
Depends on your budget and goal. If budget is tight, start with Google Search — it targets people actively searching for what you do, so intent is higher and conversion rates are better. Meta works better at scale — it reaches a bigger audience but requires more creative testing to find what works. If you can run both, they complement each other perfectly: Google catches active buyers, Meta builds a pipeline of people who aren't searching yet but will be.
For Meta, you can run Lead Form ads that capture contact info without leaving Facebook — no website needed. For Google Search, a landing page is required. We always recommend having a proper website before running any paid traffic — even Meta leads convert better when they can verify you're real by checking your site. If you don't have one, we build it first. It's the stronger play even if it means waiting 2 weeks before ads go live.
Everything is tracked. Meta Pixel fires on every form submission and WhatsApp click. Google conversion tracking records every call and form fill. You can see in the dashboard exactly how many leads came from which ad, which keyword, and which audience. Your monthly report breaks it down clearly — not impressions, not clicks. Leads. Attributed to the exact campaign that generated them.

Your pipeline won't fill itself

Referrals are
a strategy for
companies that got lucky.

A predictable lead pipeline is built, not hoped for. Tell us your market, your services, and your budget — we'll show you exactly what a campaign looks like before you commit to anything.

No lock-in contracts  ·  Free campaign plan  ·  Response within 24h